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Heard Communications

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PR Template
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I'm publishing this blog in part to relate some examples of my work throughout my career in Public Relations both as a consultant and an employee. It also helps me keep my skills sharp as a Freelance Writer.

I encourage you to connect with me and share your thoughts, agree, disagree, indifferent.

Chad Heard
June 11, 2019
General

Why I Return Hangers to the Dry Cleaner

Chad Heard
June 11, 2019
General

Who else does this? I can’t be the only one.

Tagged: cost saving, Launch communications, Planning

Chad Heard
June 4, 2019
Product Launches

Three Ways to Create an Interest Hook

Chad Heard
June 4, 2019
Product Launches

Here is one of the tricks I use to help create some intrigue at large-scale launch events.

Tagged: Product launches, amplifying, Create a hook

Chad Heard
May 28, 2019
General

Have You Set the Right Objectives?

Chad Heard
May 28, 2019
General

I’ve found it’s deceptively difficult for many organizations to establish the fundamental reason for their launch and, subsequently, the measures by which they evaluate success.

Tagged: Launch communications, Objective Setting

Chad Heard
May 21, 2019
Product Launches

My 2 Minute Argument Against Contests

Chad Heard
May 21, 2019
Product Launches

If you’re reviewing a launch campaign proposal and it includes a contest element, maybe read this post.

Tagged: Launch communications, amplifying, Product launches, Contest

Chad Heard
May 14, 2019
General

Picking Core Messages

Chad Heard
May 14, 2019
General

Narrowing the key messages for any launch communications plan is sometimes easier said than done. Here is my approach to the task…

Tagged: Launch communications, amplifying, core messages

Chad Heard
May 7, 2019
General

How to Launch After a Budget Cut

Chad Heard
May 7, 2019
General

You’ve been there, I’ve been there, we all have. You have an introduction to manage and a budget cut has come down, but with no corresponding cut to the expected outcome. What now?

Tagged: amplifying, Launch communications, budget cuts

Chad Heard
April 30, 2019
Brand Launches

Creating a Niche Through Giving

Chad Heard
April 30, 2019
Brand Launches

For new companies entering into the market, partnerships and charitable programs can be an effective way to stand out. Especially in the early days of launching a brand that’s in-need of building some notoriety. In this post we look at a start up doing just that.

Tagged: amplifying, Launch communications, brand building, new company, charitable donations

Chad Heard
April 24, 2019
General, Product Launches

Importance of Sustaining Launch Campaigns

Chad Heard
April 24, 2019
General, Product Launches

A launch is often viewed as a one-time event. But what if your audience tunes-in months, or even years, after you consider it mission accomplished? This is a very real scenario and your launch strategy needs to be structured in a way that plans for the long term.

Tagged: Launch communications, automotive, amplifying, sustain

Chad Heard
April 18, 2019
Product Launches

Making Your Splash Big Enough

Chad Heard
April 18, 2019
Product Launches

New product launches can grab attention in a big way. This post looks at ways to maximize the opportunity by amplifying communications programs and creating a learning journey for your audience.

Tagged: Launch communications, Product launches, media relations, social media, amplifying

Chad Heard
April 15, 2019
General

Achieving Audience Attention

Chad Heard
April 15, 2019
General

Amplifying launch communications means thinking holistically across messages and mediums to ensure you’re providing a learning journey for your audience to follow.

Tagged: Launch communications, amplifying

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